Category: Advertising

Are you missing out on one of the most important segments of your target market? Your branded audience – the people already familiar with your brand in some way. Developing the relationship with the audience that has already paid some attention to your brand can increase your marketing ROI significantly. Consider this: First-time contacts are… Continue reading Marketing to Your Branded Audience

So you’ve made the plunge and decided to switch to a digital menu board in your drive-through, fast food restaurant, or coffee shop. What can you do to make sure that you’re using it to its greatest potential? During your opening phases for preparation to implement digital menu boards, make sure to think about the… Continue reading 4 Tips for Making the Most Out of Your Digital Menu Board

Marketing is practically the most important way to improve your business in acquiring more customers. However, before you can achieve this, you will need to delegate your marketing strategy to the professionals. This will give you more time to focus on other aspects of your business. Instead of focusing on trying to keep up, focus… Continue reading Why Outsource Your Marketing Strategy

With the rise of social media, apps, and other social platforms online, the field of marketing has become much more complicated than it was in the past. Successful implementation and execution of marketing plans can make the difference between growth or bankruptcy. At any moment a new technology or online website could be changing the… Continue reading Five Questions Your Advertising Agency Should Be Able To Answer

Light Pole Banners are typically used for festivals, celebrations, decorations, and commercial or event advertising. Printed with bright colors on fabric or vinyl, they can be single or double-sided, the latter featuring a “silver blocker” layer to block sunlight from creating shadows from the back side of the banner (away from the sun). What are… Continue reading Custom Light Pole Banners – Sizing, Print, Materials, and Durability

No matter, you are buying a gift for your loved one, friend, employee, or business partner, it must be chosen with love and care. This is because it reflects your hidden personality and thought to the recipient. You cannot deny the fact that driving a successful business is not a work of a single hand,… Continue reading Where To Buy Corporate Gifts?

Whether you are doing business online or running a brick and mortar enterprise, you need to review your marketing strategy to grow your market reach. While many digital marketing tools have emerged over the years, business cards remain among the most powerful tools that you can leverage to grow your investment. They might be small… Continue reading How to Design a Business Card That Will Enhance Branding

Unions representing banks and insurance companies have formed a coordination committee, threatening to hold demonstrations and strikes starting August if their demands are not met. AIBEA General Secretary C H Venkatachalam is the Chairman of this committee. GIEAIA General Secretary K Govindan is the Convener. Increasing attacks in the banking and insurance sectors were the… Continue reading Bank, Insurance Firm Unions Threaten Nationwide Stir Over Govt Policies

When you are selling any service or any product, if you come up with a sales funnel, you can successfully boost the conversion rates in your business. How does ‘sales funnel’ help to augment sales? Well, it strengthens the relationship between your business and your potential customers. It is more like a visual metaphor. If… Continue reading 3 Effective Ways to Boost the Sales Funnel Using the Right CRM Solution

The concept of Advertising 4.0 is not invented by me, but is the reality of intelligent advertising on the internet. It is a system formed by creator, publishers, audience groups and regulatory agencies. I was engaged in the creation and delivery of internet advertising work 10 years ago. The earliest one was the creation of… Continue reading What Exactly Is The Advertising 4.0 Concept?